Commercial video

Сreate an emotional connection through creative video ads

What is commercial video?

Product video ads is a short (30-60 seconds) brand-oriented content that utilizes memorable visuals that stick with the audience. The commercial video is a high-level content that promotes your product or services, but doesn’t explain how to use it and doesn’t go into details, unlike the explainer video.

90% of users say the product videos are helpful in the decision process
79% of online shoppers would rather see a product overview video to get information than read the text on a page
Using product presentation video, 40% of companies get more web traffic than companies that don't use it
The appropriate commercial video can increase conversions by over 80%

TV commercials
Brand video production
Promo video
Product video
Social media video
Explainer video

Location scouting
Talent scouting
Up to 4k resolution
Any video length

Pre-production and concept development. In order to effectively manage your project, we create project documentation, which serves as a roadmap for future work. Project preparation always encompasses a sequence of stages.

Brief We will ask you to fill out a specially designed questionnaire that will let us better understand your preferences regarding future advertisement video.
Video style We select the video style that best fits your marketing objectives, target audience and chosen platform – website, YouTube, social media, online shopping sites etc.
Competitive analysis We deeply overview the market situation and trends for a specific type of product. Evaluating the bestsellers and your closest competitors, we offer the optimal presentation concept that will stand your product out from the crowd.
Analysis of the target audience Determining your target audience, we develop the unique sale proposal, which will be the core of the product video ads.
Script and storyboard It’s the last and the most important step in project preparation, which lays the base for further work. If necessary, a couple of versions can be prepared.

Script complexity
Style of video shooting
Number of actors
Type and number of locations
Decorations and props
Type of video production equipment (camera, light, special gears like slider, turntable etc)
Additional elements (voiceover, sound effects, exclusive music, non-exclusive music, graphic design like logo and titles, motion graphics, 3D animation)
Video length