Product Video

Creating an emotional connection through the professional video

What is product video?

Effectively showing off your product, creative video can be a key factor for increasing sales conversion across the different platforms. Promo video ads is a perfect asset for social media posts and ecommerce. It can not only pack a visual punch but also increase the purchase likelihood.

90% of users say that product advertisement video help to make decision
79% of online shoppers would rather see a product overview video to get information than read the text
Using video, 40% of companies get more web traffic than companies that don't use it
The appropriate product video ads can increase conversions by over 80%
Product presentation video can also reduce negative reviews by clearly stating what the product offers, so buyers are less likely to buy something that doesn’t meet their needs

Product highlights video
Explainer video
Customer experience video
Comparison video
Social media video
Product overview video
TV Commercial production

Location scouting
Talent scouting
According to Amazon rules
Up to 4k resolution

Pre-production and concept development. In order to effectively manage your project, we create project documentation, which serves as a roadmap for future commercial video production services. Project preparation always encompasses a sequence of stages.

Brief We will ask you to fill out a specially designed questionnaire that will let us better understand your preferences regarding future video.
Competitive analysis We deeply overview the market situation and video development trends for a specific type of product. Evaluating the bestsellers and your closest competitors, we offer the optimal presentation concept that will stand your product out from the crowd.
Analysis of the target audience Determining your target audience, we develop the unique sale proposal, which will be the core of the commercial advertisement video.
Review analysis Analyzing positive and negative reviews, we correct and supplement the advertising message in order to provide the most comprehensive answer to the most frequently asked questions, and prevent returns and negative reviews for you.
Script and storyboard It’s the last and the most important step in project preparation, which lays the base for further work. If necessary, a couple of versions can be prepared.

Scenario complexity
Style of video shooting
Number of actors
Type and number of locations
Decorations and props
Type of video production equipment (camera, light, special gears like slider, turntable etc)
Additional elements (voiceover, sound effects, exclusive music, non-exclusive music, graphic design like logo and titles, motion graphics, 3D animation)
Video length